Dell’s tent at the New Orleans Jazz and Heritage Festival was the site of one of our most successful festival outings yet. We conceived of and executed a space for festival-goers to relax, cool down and maybe play on a Dell product or
two while they were at it.
Dell partnered with Allstar Weekend who show how to POP, CLICK and SWITCH! Performing their new song “Not Your Birthday”, a 300 person flash mob suddenly switched it up as LA’s Hollywood & Highland shopping center became a flashmob dance party! Choreographed by Zakk Manzella and Sean “Fresh” Redding of Flash Mob America, hundreds of fans and shoppers joined in and flipped out as dancers showcased the new changeable lids for Dell’s Inspiron 15R laptop.
Brand Ambassador Video
We chose three brand ambassadors to help us curate the Create.Work.Inspire Soho space—a fashion designer, a filmmaker and a bio-mimetic architect. We gave them each a Dell laptop and followed them as they concepted and talked about their work, passions and ideas.
We worked with Mother/NY to promote Dell’s summer Rocks cross country music festival tour. The towels were layed out just after dawn and to their delight, beach goers were encouraged to use a towel and keep it; participating in what was a breezy beach event.