We worked with Mother/NY to promote Dell’s summer Rocks cross country music festival tour. The towels were layed out just after dawn and to their delight, beach goers were encouraged to use a towel and keep it; participating in what was a breezy beach event.
Telluride is known best as a city deep in the mountains, blanketed in snow. More and more, though, it is becoming recognized for that specific time of the year when the grass grows, birds sing and projectors bloom with movies.
In time-lapse montage, completely organized by S!A!, the beauty is able to unfold in stunning detail.