“Kuro/Noir” represents black in two different languages: Japanese and French. Each signifies a unique approach to the rugged elegance that premium denim company, Kasil Workshop, sought to capture.
For a moment, the bustling New York City streets in Time Square stood still when this video premiered on the giant screen. “Share” was Super! Alright! doing what it does best: engaging. It played as the lead-in commercial before every showing of Michael Jackson’s “Captain EO Experience” at Disneyland. It’s professional and stylish tone proves S!A!s ability to produce content with a quick turn around that maintains it’s emotive and heart-felt core.
We follow a girl on a classic rite of passage: the American road trip. It’s a place that most if not all youth go through at least once in their life and it’s a great opportunity to show how Dell can be there for you, every step of the way. It was S!A!s task to produce, concept and direct this fact in lyrical terms and express the adventure that lies ahead for all youth.