For a moment, the bustling New York City streets in Time Square stood still when this video premiered on the giant screen. “Share” was Super! Alright! doing what it does best: engaging. It played as the lead-in commercial before every showing of Michael Jackson’s “Captain EO Experience” at Disneyland. It’s professional and stylish tone proves S!A!s ability to produce content with a quick turn around that maintains it’s emotive and heart-felt core.
We follow a girl on a classic rite of passage: the American road trip. It’s a place that most if not all youth go through at least once in their life and it’s a great opportunity to show how Dell can be there for you, every step of the way. It was S!A!s task to produce, concept and direct this fact in lyrical terms and express the adventure that lies ahead for all youth.
Dell ProSupport exists to ease the burdens and challenges that technology can pose in our everyday lives. It’s a system that’s always going to be there and will never let you down. In order to produce and direct this cinematic 90: spot, Super! Alright! had to be just as agile as ProSupport itself, that stretches across continent, occupation, and purpose.
Super! Alright! was asked to create a video introducing Dell Stage, a new way to manage multimedia. Never shying away from an opportunity to think creatively rather than linearly, we produced a video that told the Stage story in a fun and engaging way.
Three simple words illustrate the ease of Dell’s newest product. Just pop, click, and switch, and the Inspiron 15r has a whole new look. No matter what cover you choose, it’s still the fast, sleek, and reliable product that you’ve come to expect from Dell.