Dell > “Create / Work / Inspire : Brooklyn”
Ever increasingly, technology and creativity are becoming one-and-the-same. Dell and Super!Alright! come together regularly to showcase the evolving possibilities.
The third installment of CWI saw us shift the focus from discussion and conversation to all out creation. We chose Mindy Abovitz, Creator and Editor of Tom Tom Magazine as Creative Director of the effort and tasked her with creating a music video, start to finish, in just 72 hours. This included crewing up, concepting, securing locations, talent, etc. She pulled it off and she did it all using only Dell products.