Dell > “Create / Work / Inspire : Soho”
Ever increasingly, technology and creativity are becoming one-and-the-same. Dell and Super!Alright! come together regularly to showcase the evolving possibilities.
Create. Work. Inspire. Soho
Create.Work.Inspire started with one simple goal—to reach consumers in an authentic and credible way, increasing brand consideration within creative professional circles. To this end, we popped up a creative workspace in NYC to foster creative collaboration and discourse.
It was experiential activation at its finest. The first CWI provided the target segment with a positive experience within a context they were not used to from Dell.
CWI provided these consumers with an opportunity to experience the benefits of the Dell product line in an organic, memorable, and relevant way.