Dell > “ProSupport”

Dell ProSupport exists to ease the burdens and challenges that technology can pose in our everyday lives. It’s a system that’s always going to be there and will never let you down. In order to produce and direct this cinematic 90: spot, Super! Alright! had to be just as agile as ProSupport itself, that stretches across continent, occupation, and purpose.

(more…)

     Category > Commercials, Video

Harpers Bazaar > “Vera Wang”

Vera Wang is best known for her wedding gowns and high-profile clientele in New York City but it was here, in Los Angeles, that she chose to give us an interview and show us her lovely home. Here, she gives us a tour and discusses her choice of LA dwelling.
(more…)

     Category > Fashion Films, Fashion Work, Tastemakers, Video

Mastodon > “Curl of The Burl”

Mastodon has a reputation for creating wonderfully obscure and brilliantly epic musical journeys—their videos should be nothing different. S!A! has an innate ability to find the underlying narrative in any song and exploring the depths of our sometimes eccentric imagination is what we take advantage of in any project.
(more…)

     Category > Music Videos, Video

Dell > “Create / Work / Inspire: Soho – Tastemakers”

Brand Ambassador Video
We chose three brand ambassadors to help us curate the Create.Work.Inspire Soho space—a fashion designer, a filmmaker and a bio-mimetic architect. We gave them each a Dell laptop and followed them as they concepted and talked about their work, passions and ideas.
(more…)

     Category > Experiential, Tastemakers, Video

Dell > “Stage”

Super! Alright! was asked to create a video introducing Dell Stage, a new way to manage multimedia. Never shying away from an opportunity to think creatively rather than linearly, we produced a video that told the Stage story in a fun and engaging way.
(more…)

     Category > Commercials, Video

Mother for Dell > “TowelDrop”

We worked with Mother/NY to promote Dell’s summer Rocks cross country music festival tour. The towels were layed out just after dawn and to their delight, beach goers were encouraged to use a towel and keep it; participating in what was a breezy beach event.
(more…)

     Category > Experiential, Photography, Timelapse, Timelapse (Video), Video

Dell > “Streak 7″

The new Dell Streak 7 is a tablet you want to know. Check out our awesomely fun spot breaking it down.
(more…)

     Category > Commercials, Video